Analytics and optimisation specialist with over 15 years’ experience delivering solutions that improve customer retention and drive online sales.
I’ve spent 8 years as head of analytics and optimisation at an international consultancy. Prior to that I’ve held roles in the financial service sector and online gaming.
I work with clients across every analytics platform, with a specialism in Google Analytics (GA) and Google Tag Manager (GTM).
A recent strategy and implementation project for one of Europe’s largest parking management services provided double-digit sales and conversion rate growth.
Worked with companies big and small including British Airways, Pandora, Missoma, Crabtree & Evelyn, Monsoon, BT, Moneycorp, and Kate Spade.